Reduced sugar allows the cocoa flavours to come through offering a rich tasting, milk chocolate experience. This single origin, dark chocolate bar by Willies chocolate is made from Trinitario cocoa beans from Venezuela.
The beans from this region are full of flavour with complex coffee and nut notes. This smooth dark chocolate bar is created from fine flavour, Trinitario cocoa beans grown on the Hacienda Las Trincheras in Venezuela. A wonderfully rich and balanced flavour profile with notes of dried fruit and nuts.
This single origin, dark chocolate bar by Willies chocolate is created from fine flavour Criollo cocoa from Peru, in the foothills of the Andes, in the lush Amazonian rainforests. The flavour notes are raisins and plums. A flavour filled, single origin chocolate bar bursting with summer fruits. Willies most fruity chocolate. Made exclusively from Criollo cocoa from Venezuela. Flavour notes of nut and spice with a full bodied, strong chocolaty taste.
This four part TV series followed Willie Harcourt-Cooze, married father of three, on his journey from dream to commercial reality. Filmed in a fly-on-the-wall style by Channel 4, the series documented Willies story from his love of Venezuela, which eventually led to him purchasing a acre Cacao farm, setting up his own Devon chocolate factory which culminated in him seeing his product on the shelves of a well known supermarket.
Willies mission on the show was described as wanting to create the best chocolate in the world, direct from the cocoa bean, a brave move at a time when no one else in the UK was doing so.
Willie's passion and sheer determination certainly resulted in putting his chocolate on a par with some of the best chocolate in the world. Willie's chocolate journey really all began on Willies honeymoon in where Willie and his wife heard of a acre cacao farm 'El Tesoro' meaning treasure in Spanish in Choroni was for sale. They visited and both fell in love with the property before returning to London.
One year later they emigrated to Venezuela to purchase El Tesoro. Willie's plantation was planted with 50, trees of the Criollo cultivar. The Criollo is one of the best quality cocoa types available, producing lower yields than many other cultivars but offering so much more flavour. It is also one of the least robust cultivars and so one of many reasons for its higher price when used for making chocolate. After learning all about cocoa and the chocolate making process in Venezuela, where it all began, Willie and his wife moved back to Devon to set up their chocolate business and in began the reality of turning the dream into chocolate.
Common practise in Southern America for centuries this was another first for the UK as chocolate was, and still is, generally enjoyed as a sweet treat mostly in the forms of drinking chocolate or as confectionery.
Willie's plans were to bring this cocoa tradition back to the UK in a new form. Willie's 'Venezuelan Black' was launched in cylindrical blocks using different types of 'fine flavour' cocoas from Venezuela and bought in raw cocoa beans from other world class cocoa growing origins and estates. Not surprisingly the TV spawned a recipe book 'Willies chocolate Bible' and catapulted Willies Cacao, the brand, yet further into the British market.
This recipe book contains so many innovative recipes using cocoa and is beautifully presented with some great photography. It includes a brief story of Willies chocolate and a history of cocoa from the bean through to the making of chocolate. The next obvious step for Willie was to create a line of chocolate bars, including ingredients such as sugar the essential ingredient to turn Cacao into chocolate and flavourings with the intention to appeal to a wider UK audience and in the TV show was recommissioned for a second series, 'Willies chocolate revolution: raising the bar'.
This was aired by Channel 4 in This range of Willie's chocolate bars now includes single milk, dark and white chocolate bars made from single origin cocoa and including natural flavourings. Send a chocolate gift box today with your own personalised message. For the kids For the office For the family. Cigarellos Curls Roses For cakes View all Delicious savings on quality items in our short-dated sales. We know you'll eat them in an instant anyway! We find out.. The Oeuf Caramel, Kewane chocolate gift Easter egg.
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All in our exclusive Valentine's Day heart design. Send a chocolate gift box today with your own personalised message. For the kids For the office For the family. Cigarellos Curls Roses For cakes View all Delicious savings on quality items in our short-dated sales. We know you'll eat them in an instant anyway! In depth features covering some of the world's finest chocolate makers through to learning how to temper chocolate. We use cookies to help us provide you with a better service, but do not track anything that can be used to personally identify you.
If you prefer us not to set these cookies, please visit our Cookie Settings page or continue browsing our site to accept them. Browse the shop Willies chocolate. How it all began Willie's chocolate journey really all began on Willies honeymoon in where Willie and his wife heard of a acre cacao farm 'El Tesoro' meaning treasure in Spanish in Choroni was for sale. Sweet and savoury recipes punctuate the drama including porcini and chocolate risotto, cloud forest cake and chocolate, and maple and pecan tart.
Episode 3 Willie's Devon based chocolate factory is up and running with the arrival of his final piece of equipment from Spain. Unfortunately, an accident with a forklift delays its installation significantly - maybe even permanently.
Willie's luck isn't all bad though as his friend and legendary chef, Marco Pierre White puts his chocolate on the menu at his Yew Tree pub. Recipes in this episode include the Yew Tree's venison with chocolate sauce, cocoa nib and pomegranate semifreddo, and Aztec hot chocolate. Episode 4 Willie works night and day in his Devon chocolate factory to fulfill a large order placed by Selfridges department store.
Work is under way to set up an auditing system, to make sure participating companies are transparent and accountable, and Kelsall's aim is to avoid the "excessive bureaucracy" associated with Fairtrade - a Byzantine paper trail for which the farmers themselves invariably pay.
All this has caused consternation at the Fairtrade Foundation, which protects and benefits farmers selling commodity crops to the developed world, but is only just beginning to embrace the "added value" ethos - in products such as Equal Exchange tea packaged in India , some Fairtrade sugar milled and processed in Malawi , orange juice and even "fruit that's chopped up and made into little fruit salads" in Ghana, says Harriet Lamb, director of the Fairtrade Foundation.
Willie's wonky chocolate: not so sweet. Willie's Wonky Chocolate Factory is a fascinating series, but his business model withholds profit from the countries of origin.
There is a better way.
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