A scheduling tool like Hootsuite can help you plan your social media content to post well in advance. Social media posts and ads are key ways to drive traffic to your website.
Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. You can even use UTM tracking tags to collect data on your click-throughs! A post shared by Architectural Digest archdigest. Participating in social chats can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website. Though make sure to go beyond self-promotion to offer real value!
Include your website address in all of your social media profiles so that people who want to learn more about you can do so with one easy click. Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.
For example, McCarthy and Stone used Facebook lead ads that allowed people interested in learning more about their real estate projects to learn more about the properties, with just a couple of taps.
The ads wound up producing 4. Your social accounts are a critical part of your sales funnel —the process through which a new contact becomes a customer. Lingo alert: this is called social selling! As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce.
The time is right to align your social marketing efforts with sales goals. Recommendations from friends and family play a huge role in consumer decisions, as do reviews. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales.
One key way to drive social word of mouth is to partner with influencers —people who have a large following on social media and can draw the attention of that following to your brand.
This included a doubled click-through rate and a seven percent higher sales conversion rate. Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience. For example, Hootsuite shared fun facts and stats from their latest Digital global report with their Twitter audience through a series of infographics. Another cool one.
What percentage of different age groups use social media to research brands? The younger ages are clearly more comfortable researching brands on social! Make sure you can be there to help them out. Digital pic. To maximize the benefits of social media for business, make sure to have a content marketing plan in place, too. As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences—their friends and followers. In the meantime, check out our free marketing resources, including blogs, videos and infographics.
Learn More. We use cookies to improve user experience. For more information, visit our Privacy Policy. Learn why your business needs one here! Boost Your Search Engine Rankings One of the biggest benefits of social media marketing is a bump in search rankings.
First of all, social media profiles are usually pretty high on the list of search results. Direct Traffic to Your Website Along with giving you an SEO boost, social media marketing provides an easy way to drive traffic to your website. Gain Customer Insights Social media is the perfect place to go if you want to learn more about your customers. Drive Sales by Increasing Brand Awareness and Fostering Brand Loyalty Social media has the power to get your name in front of a huge audience quickly and easily.
OK, that was a lot of information. Final Thoughts Social media is a great way to promote your products and services, raise your ranking in search, increase sales and improve customer loyalty. Join the Club Subscribe to our email list to get the latest digital marketing content delivered to your inbox each week!
Learn More Want to find out more? This last lens was used over 70, times within two weeks, which led to a larger fan base for my company.
It's easier than you may think to create Snapchat lenses, but if you can't do it yourself and don't have a graphic designer on your team, you can always find someone to outsource this work to on a site like Upwork or Fiverr. After creating your lenses, you can simply post about them on Pinterest and Reddit and watch the traffic start to pour in without having to spend money on ads.
With Instagram, I recommend focusing on consistent story posts. Remember: Out of sight, out of mind. Posting two to three stories daily will keep you closer to the top of your audience's feeds where you want to be.
Reaching out to social media influencers to share your content can help drive traffic to your product or service pages. Consider working with influencers to host a giveaway campaign. This can be an easy way to gain a large audience, but be careful to work only with influencers who are a good fit for your brand. Otherwise, you may drive your audience away. Employing social media as part of your small business or startup marketing strategy can generate huge payoffs that can help you accelerate your business and scale quickly and efficiently.
Just remember to be consistent when posting on these platforms. Doing this will help you increase your visibility and people will start recognizing you.
And when they recognize your brand they start trusting you too. Another amazing benefit of using social media is that you can use it to build relationships with your audience. You can use it to connect with your audience on a deeper level and use it to build trust amongst your audience. Most of the time your audience understands your brand only through the content you offer.
In doing so they see it in terms of a company. You can reverse this strategy a little by using social media to humanize your brand for your audience. This will give them a face for your business and they can relate to it better. There are several ways of humanizing your brand. But by giving them a sneak peek into your inside story you can help your audience understand your brand better.
In doing so, you can introduce your employees to your audience, give them a tour of your office, show them how you pack your products, etc. All of this helps them know the people involved in your business, how things work, etc. To make things more interesting, you can go live on social media. This will make your audience happy because they will know that you truly care about what they want. As a result, your relationship with your audience will grow even stronger.
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