One Twitter handle that goes by the name 'Strange and Amazing Facts' shared that the McRib is made of meat products including heart, tripe and more. Despite the name, the McRib is not made from rib meat. It's made of restructured meat products like heart, tripe, and scalded stomach. The sandwich returns on December 2 for all to The McRib made its inception in the United States in It was a limited item invented to cope with the shortages of chickens due to the high demand for McNuggets.
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Nov 10, AM. Expert at Rittenhouse trial zeroes in on just a few minutes 23 minutes ago. The entire sandwich packs a whopping calories, 26 grams of fat, 44 grams of carbs, and milligrams of sodium.
The McRib debuted in , disappeared in , and has resurfaced from time-to-time since Depending on where you read, McDonald's introduced the boneless pork sandwich sometime between and The fast-food concoction vanished in , only to reappear as a limited-edition item in The McRib has become something of a legend for its on-and-off appearances on McDonald's menus.
The fleeting nature of the sandwich has generated a cult-like following. Individual restaurants can actually order the ingredients for the McRib at any time. The McRib pops up at McDonald's locations across the country sporadically. It's so random because the individual restaurants are able to offer the McRib whenever they feel like it.
The practice has even inspired websites devoted to tracking McRib availability across the nation. McDonald's keeps the McRib scarce because the sandwich's entire brand relies on it. McDonald's has always known about its customers' weird obsession for the sandwich, and its marketing completely leverages the McRib's scarcity. Take its "Save The McRib" campaign in , where it encouraged McRib fans to go online and sign a petition to keep the sandwich around for a while longer.
But a strategy like that only works with something that's as popular as the McRib is. If you make an unknown item scarce, nobody's going to care.
It'd be incredibly difficult for McDonald's to create more McRib-esque products, because that cult-like following is so hard to replicate. McRib lovers are fanatical, but it wouldn't be this way if the phenomenon hadn't had decades to marinate in the hearts and minds of its fans.
A wholly devoted fanbase for a new product would take years to develop, and even then, there's no guarantee that it would work. McDonald's struck gold with the McRib, and it doesn't want to do anything to affect its brand. Even now, by offering the McRib nationwide twice just a year apart, it's walking a fine line.
At what point will consumers get sick of it? There's also speculation that the McRib is really just a big commodity trade by McDonald's. The Awl's Willey Staley argues that whenever the sandwich springs up, hog prices are almost always in a trough.
Here's more of his argument on why McDonald's behaves like a trader: "Fast food involves both hideously violent economies of scale and sad, sad end users who volunteer to be taken advantage of. Animal rights group sues McRib meat supplier over inhumane treatment of pigs. Not everyone is ecstatic about the return of the McRib.
Last November, the Humane Society of the United States filed a lawsuit against Smithfield Foods, the pork supplier of McDonald's McRib meat, claiming the meat distributor houses its pigs in unethical farm conditions. A undercover investigation by the animal rights group shows pigs crammed into gestation crates covered in blood and baby pigs being tossed into carts like rag dolls WARNING: the video contains some pretty graphic content.
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