So they overcome all of the objections that exist. Kevin Urrutia And so Yep, exactly. Amazon product pages are like this massive sales page of videos, answers reviews. All the successful ones are Yeah, yeah. I think of Dr. Steven gundry. In the role. You mean like not only is he like a solid what thoracic surgeon cardiothoracic surgeon or something.
And they sell on their website. But when you slide into those funnels man Yeah, he would those video sales letters that are just like, gripping, right? Kevin Urrutia the time it takes to create it. Casey Stanton Yeah, every word is is like pre programmed. Completely scripted. And this is also goes like, just like kind of sales in general. Yeah, it got it has to keep you entertained. Casey Stanton Yeah, absolutely. Seems right. And did you know that there are these solutions? And those solutions will only take you so far, but this supplement will take you all the way.
This is what happened to me. Maybe it also happened to you, and how can I relate to you? Right, so like that, right? Yeah, I think back to like, when I started to fall in love with marketing. And you know, I could send away for plans for it. But you know what, man, it was emotional. And I was like, holy shit, I could have a hoverboard. And, and it got me emotional.
How is how have you applied that outside of supplements, you said that you did it for a sales video at your agency, but what about like the, the other companies that you own. So from going back to montem.
So then we made a landing page. What do you say to those people? Kevin Urrutia Very right. Casey Stanton Yeah, totally. So, first of all, like how, how do you find good problems to solve or good supplements to sell? But if you have, if you are someone is in like the blood sugar support, right where you need it right for, like diabetes to, for example. So for us, that kind of makes sense for you need to take it every day, or else like you might not live, right.
Casey Stanton So are you doing private label, which is to those listening, you can go and say, Oh, I want to do a vitamin D?
And any quantity and any pill bottle size with your label on it? Or are you guys doing your own custom formulations? Because you know, we can copy it, of course, like the label, the ingredients are in the back of every bottle. So then you can just do your own version. But yeah, for us all custom. Casey Stanton So how do you get around that? I think is I mean, coca cola?
I know what the ingredients are? And that I think is how you kind of obfuscate your ingredient. Casey Stanton And that makes sense. The name is blanking out for me. Can we do something similar, right, but I want to make mine unique. And then they you can talk to them. Yeah, just let that facility already. Yeah, take care of that stuff for you.
Oh, yeah, and does the review. And then he has to do like the review from the FDA or whatever. So he must be doing a lot of money that. So definitely something you want to be thinking about. Casey Stanton Yeah, that makes sense. Casey Stanton But to make it unique is when people start sliding in special ingredients like curcumin.
Kevin Urrutia Curcumin, you like, you sound like you have extra protein. Now you can make it like a protein based supplement and right you have like a different angle now, right?
Right, which is like. And now I can take vitamin D in the morning. Kevin Urrutia Yep, exactly. Casey Stanton And a differentiator. Okay, so tell me about how you price bottles. Do you find that pricing model to workers? Kevin Urrutia Yeah, for supplements? Whereas like eecom, you just kind of buy that one product or like instead of like two or three, but really kind of how we price our bottles.
A bottle. So basically three Oh, 10 bucks off. Yep, got it. Casey Stanton For sure. If you do nothing. Yeah, till the end of time. Can you? Casey Stanton Oh, yeah. You have to have like a custom shopping cart. Like a Sam cart or something like.
Kevin Urrutia Sam cart. Yeah, a lot of people just like, hey, Shopify makes it easy, because Shopify has it with fulfilment, all the integrations. Kevin Urrutia Yeah, it sounds it does work. Are you doing any one click upsells. And for those who are listening, this is when you call in to QVC. And you order that, you know, George Foreman grill now like great, your order has been processed.
I would love to tell you about this other thing. But if you do it post transactionally. In an e commerce situation, you can get someone just to click the Yes button, and it charges their card. For one click upsells. Kevin Urrutia Yeah, one click upsell is probably like, the best thing that people get in. You need to sell them again with even either a copy again or within a video. Casey Stanton Absolutely, yeah, that makes sense.
Makes sense. And then do you think a great way to start with supplement sales is just through Shopify, knowing that there are limitations to the cart?
Kevin Urrutia Yeah, I would still do Shopify. You Shopify, just because it allows you to check out real easy. And again, most important, because your copy work, can you actually sell something to sell the story? Now I want to do like four upsells and Shopify does allow me to do that. Casey Stanton Yeah, great point. Great point. There was a as far as supplements are concerned, one that I thought that was really really effective, that I feel like they kind of bounced out at the same time.
Like they just kind of appeared in the market the same time was like, keeps and for hims. Oh, yep. Casey Stanton No way. Kevin Urrutia We so quick story. Like we were both in the same, like, entrepreneurs accelerator in New York City for startups.
And if you pay for it, they send it to you at a price that is dramatically cheaper than ever. And like same same thing before to like when so companies that keeps them for him or possible because the patents expired. Casey Stanton Yeah. Oh, interesting. And what I love about those companies, too, is like, stupid, simple. Yeah, your target is like men of a certain age range. Maybe with a certain income, right?
Not and then they just say like, hey, did your dad lose his hair? Did your granddad lose his hair? And just like ship. Kevin Urrutia Clear. Casey Stanton Yeah, I love that.
Hi, this has been really helpful. So I want to recap real quick. We have to go. Casey Stanton All right, taking a note there. So all right. So some major things that I heard from you. If you want to sell something like a supplement or just kind of anything online, get on Clickbank or get on another site like it like jvzoo Yep.
And figure out what what offers are selling. Like what do you sell now? Kevin Urrutia The best people are never tell you trust me. Like I always thought the people on time You understand? Casey Stanton Yeah, I did. Because if you can make one sale, it might as well keep paying you for a long time.
If you have any kind of business, even if you have a service based business. So with continuity. Kevin, as you built your Facebook ad company, you can sell continuity, right? You have contracts. Kevin Urrutia Yep. So continuity is huge. I think Like the offer component here, that people wanting a fast solution is big. And you could be a little more expensive if you can offer the solution faster.
Right, solve it fast. If you want the cheapest workout, go on YouTube and watch some videos. So fast, I think is really big. I loved your note here about checking expiring patents, like anyone can go sell some sawdust in a pill bottle, right and like probably have some some level of success with it. But if you want to have some significant success, check out patents that are expiring and see if you can produce a supplement that solves that same problem and brand it with a story and have it on continuity and sell it on Shopify and use long copy.
And yeah, like make it happen. That way we can come and bring them back. Casey Stanton So many people are afraid to do that. And I think at some level, you can go in the negative if you had an offer that could scale, right? If you ever scale and you know, your continuity is working really well. And at least for us, once we also build up the back end with like more info product goods, like PDFs or books or books, right.
Casey Stanton Much great. Just a kind of, what do you have a PDF for a cookbook or whatever, those things are effectively free to deliver to someone. Dude, this has been huge. So thank you for that. Go to your Page and click Select Edit Post. Click Published in the bottom right and select Schedule Expiration. Click to turn on Expire. Choose the date and time you want the video to expire. If you want to delete the post when it expires, select the box next to Delete the post.
Permanently remove the post and its insights at the scheduled time. Click OK. Title your video and click Save. From the All Published section of the Content Library , hover over the row of the desired post.
Click and select Edit post. Note: You can see all your scheduled-to-expire posts in the Expiring section of your Content Library. True or False: When you set an expiration date on a post, it completely disappears from Facebook and can no longer be seen by anyone. Do you publish serialized content as a playlist or series? If so, you can bulk upload your videos, compose your posts, save them as drafts and schedule their release so they automatically publish according to your strategy.
For example, if you want to release an entire season's worth of video content at once, schedule all the posts so they all publish at the same time. If you want to release a new video at the same time every week, set their publication dates so they release slowly, exactly when you want them to. Build Brand Awareness. Promote Your Local Business. Increase Online Sales.
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Backdate : Change the publish date of new or already-posted content. Set an Expiration date : Choose when you want posts to stop showing up in News Feed. Schedule When you schedule a post, you choose the future date and time when you want a post to automatically publish. Schedule a new post non-video. Select Schedule in the bottom right.
Schedule a new post video. Selet Schedule in the bottom right. Schedule a saved draft non-video. Set the desired date and time and select Schedule. The only opportunity to set a News Feed expiration for a non-video post is when you first compose the post.
Schedule a saved draft video. Select the Publishing Options tab. Select Schedule. Set your desired date and time. View all scheduled posts. Reschedule a scheduled post.
Method B From the Scheduled section of the Content Library , click to check the box next to post you want to reschedule. Select Reschedule and update the date and time. You can only reschedule posts one at a time. The Reschedule button will not be available if multiple posts are selected.
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