Since traffic to your site, or subscribers to your newsletter, are probably already interested in your product or services, they're a strong audience to target. Plus, depending on where they are in their buyer's journey, your Pinterest account might actually help them decide whether your business is the right fit for them.
Pinterest sections are similar to H2 sections of your blog posts — they enable you to organize your full Pinterest board into categories, so users can more easily find exactly what they're looking for. For instance, take a look at Twins Mommy Blog's board:. If you have a business account on Pinterest, you could consider putting money behind a pin to increase visibility and reach — similar to paying for an ad on Facebook.
You don't have to throw spaghetti against the wall to see what sticks. By testing different variables with your audience, you can continually improve your campaigns as you learn more about what resonates with them. Just be sure to only test one variable at a time. Set a time period to run the test, and then compare each post's performance using Pinterest analytics. Sure, there are tools you can use to buy Pinterest followers but this method is not in your best interest.
Buying Pinterest followers essentially means you're buying fake accounts to increase the number of followers you have, which will make it look like your business is popular on Pinterest. In fact, your company could be banned from the site if Pinterest figures out you've bought followers according to their guidelines. Increasing your follower count can actually harm your success on Pinterest since Pinterest's algorithm doesn't just measure follower count — it also measures engagement metrics.
For instance, let's say you have real followers and 1, fake ones. You post a pin that is re-pinned 10 times. But Pinterest calculates 10 re-pins out of 1,, which is less than one percent. Ultimately, more followers could decrease your engagement metrics, which will make both Pinterest and your real followers believe your content isn't actually that good. Those fake followers will never become real customers.
You will become much more successful on the platform if you take the time and resources you would've dedicated to buying followers and use it instead to implement some of the strategies listed above. It's critical you work diligently to find and engage with real people — because only real people can help you figure out what your potential future customers expect and prefer from their online content. You can't delete followers on Pinterest, but you can block users so they can't see your content or engage with your pins.
To do this, navigate to the profile of the follower you wish to block, and click the flag icon. Then, click the "Block" button. The user will be blocked without warning. Editor note: This post was originally published on Mar 25, but was updated on Mar 19 for comprehensiveness. Originally published Apr 2, AM, updated April 16 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software.
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Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Thank You! You have been subscribed. Start free or get a demo. Marketing 8 min read. Here you can learn how to block or unblock followers, and how to make your Pinterest boards private. With this, you can then control your Pinterest followers and make the most of your Pinterest marketing efforts. You may be one of the many who wonder how to get Pinterest followers.
Besides, if you can learn how to outsmart the Smartfeed, you can have many Pinterest users coming your way. Never sit waiting for people to see and want to follow you. While numbers of people connected to your account are good, you need active followers. Pinterest users can follow and sit there doing nothing until they decide to leave. However, you now can block followers who are not an actively engaged follower. Navigate to the profile of the follower you wish to block and then click the flag in the lower-right corner of the profile information box to expand the Report menu.
Click the "Block" button and then click "Block" again to confirm. The follower is blocked immediately without warning. To unblock someone, navigate to his profile and click the "Unblock" button.
Nick Peers has been writing technology-related articles since He holds a Masters in information technology degree from the University of East London.
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